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// Web design studio · Fitness industry specialists

We build fitness websites before you pay a penny.

Gyms, reformer studios, padel clubs, physios — we design a live, working demo of your new site within 24 hours. Love it, and it's yours. Don't, and you've lost nothing.

★★★★★
Real sites for real fitness businesses, across the UK
live · Forge Gym
forgegym.co.uk
Built in 24hReal sites, cycling live →
// 01 · The founders

Two best mates.
One obsession.

Six years of friendship, a shared love of sport and business — and a habit of flying to other countries just to study how their local businesses win.

Jack Webb striking a ball for his national hockey team 01

Jack Webb

Co-founder · International hockey player

Jack competes at international level on the hockey pitch — and brings exactly that intensity to WebbShaw. A marketing obsessive with a genuine drive to see small businesses take off, he's the one studying your club, your competition and your customers before a single pixel moves.

International athleteMarketingSmall business growth
Kai Shaw training in the gym 02

Kai Shaw

Co-founder · Fitness & performance

Kai treats training like a science — studying how diet shapes performance with the same rigour he applies to everything else. With a grounding in economics and a deep interest in AI, he leads the build: every site engineered, measured and relentlessly refined.

Fitness expertDiet & performanceEconomics & AI
Jack and Kai in a riad courtyard in Marrakech, Morocco
Marrakech, Morocco One stop of many. We've travelled together across multiple countries studying local economies — how businesses in other cultures earn attention, trust and loyalty. It's the lens we bring to every site we build.
// 03 · The WebbShaw way

Most agencies pitch.
We just build it.

No drawn-out briefs. No deposits for work you haven't seen. We do the thinking upfront, then show you something real.

  1. 01

    We build it first

    We research your business — your classes, your memberships, your story — and design a complete, working demo of your new website. Before we've even spoken.

  2. 02

    You take a look

    We send you a private link. See your new site, live, on your phone — with your real information in it. Completely free, zero commitment.

  3. 03

    We make it yours

    Love it? We polish the details, connect your domain and put it live — usually within 24 hours. That's the whole process.

// 04 · No brief. No waiting.

Watch it
build itself.

The part other studios stretch into weeks, we do up front — your site assembled before we've even spoken.

yourbusiness.co.uk
Ready — in 24 hours
Researching your business…
// 05 · Go on — click it

Booking & timetables,
built in.

This isn't a screenshot. It's the kind of live, working timetable your members would use — try booking a class.

Your Gym · timetable

Everything a fitness business actually needs — wired in from day one.

  • Online class bookingMembers book in two taps — capacity capped, waitlists handled.
  • Timetables you edit in secondsChange a class time on your phone. It's live before you lock the screen.
  • Membership & PT pagesPlans, intro offers and coach profiles that actually sell.
  • Found for "gym near me"Local search structure built in — Google Maps, reviews, schema.
  • WhatsApp & Instagram wired inEnquiries land where you already are. No new inbox to check.
Get this for my business
// 06 · Selected work

Real businesses,
real websites.

The craft we bring to every fitness build — live, working sites, each designed in a day. Hover to bring them to life.

Fresh ✦
Strength gymNottinghamConcept design

Forge Gym

Dark, loud and unapologetic — class booking, memberships and coach profiles built in.

Reformer pilatesBristolConcept design

Align Studio

Calm, elegant and intentional — schedules, intro offers and class packs that sell themselves.

Padel clubLeedsConcept design

Court Padel Club

Energetic and social — live court availability, league nights and memberships.

// Reserved

This spot is for your business.

Gym, studio, club or clinic — we'll design it free, within 24 hours, and it'll sit right here.

Claim your free build
24h
Average turnaround
£499
Builds start from
100%
Built before you buy
4.9
Average client rating
// 07 · What you get

Everything handled.
Nothing to figure out.

You run your business. We handle every part of getting you online — properly.

Custom design, never a template

Every site is designed around your studio, your members and your brand. It looks like you — not like every other gym site on the internet.

Bespoke, every single time

Live in 24 hours

A working demo the next day. No waiting weeks.

Found on Google

When someone nearby searches "gym near me" or "pilates classes", you're the one they find.

Flawless on mobile

Perfect on the phone — where your members book, browse and share.

Done-for-you, start to finish

We write the words, source the photos, register the domain, handle the hosting and wire in your booking links and timetables. Plus 30 days of free edits after launch — and we don't disappear.

Copy · Photos · Domain · Hosting · Bookings · 30-day edits
// 08 · Built to perform

Not just pretty.
Properly fast.

Every site we ship is tuned to load in a blink and rank on Google — the scores that quietly win you customers.

0
Performance
0
Accessibility
0
Best practices
0
SEO

Google rewards fast, mobile-first sites with higher rankings. Yours will be both.

// 09 · The maths

One smart move.
Then it pays you back.

A good website isn't a cost — it's the thing that wins the members a bad one is losing you. Move the sliders.

£3,600
extra revenue a year from your new site
Covers a £499 Launch build in 50 days
They sent me a finished website for my shop out of nowhere. I didn't even ask. It looked better than places ten times our size — we said yes on the spot and it was live by the weekend.
Independent business ownerSheffield
// 10 · Pricing that makes sense

Simple to start.
Scales when you do.

Every site starts with a free build. Keep it, and pick the package that fits — with everything managed for you, always.

The Launch
from £499build

A complete, custom website — designed free, live in 24 hours. Perfect for PTs, studios and clinics that want to look world-class.

  • Custom design, built around your brand
  • Copywriting & photo sourcing done for you
  • Domain, hosting & Google-ready setup
  • 30 days of free edits after launch
Start my free build See it free before you pay a penny.
Most popular The Clubhouse
Let's talktailored to your club

For gyms, clubs and studios that run on bookings — we build the engine, not just the shopfront.

  • Everything in The Launch
  • Live class & court booking, wired in
  • Timetables, memberships & intro offers
  • Priority support & growth tweaks
Free build first, always. Fixed quote on the call.

Always looked after. Every WebbShaw site runs on a simple monthly care plan — hosting, security, speed and edits, handled. No surprise bills, no tech headaches.

Not sure which fits? We'll tell you straight in 15 minutes — no pitch, no pressure.

// 11 · How we compare

The same website,
a fraction of the faff.

WebbShaw
Web agency
DIY builder
Price
From £499 + care plan
£2,000–£8,000
£15–£40/mo forever
Live in
24 hours
4–12 weeks
Your weekends
See it before you pay
Designed around fitness
Template only
Copy & photos done for you
£ extra
Mobile & Google-ready
Down to you
Real human support
// 12 · Good questions

The bits
worth knowing.

Do I really see the site before paying anything?

Yes — that's the whole idea. We build a complete demo of your website and send you the link, free. You only pay if you want to keep it and put it live.

What if I don't like it?

Then you walk away, no cost and no hard feelings. We'd usually tweak it until you love it — but you're never tied in.

How fast can it be live?

The demo is ready within 24 hours. Once you give the go-ahead, we can have it live on your own domain the same day.

Do I own the website?

Completely. The site and the domain are yours — no rental, no holding it hostage. You pay once for the build, and the care plan simply keeps it running beautifully.

What does the monthly care plan cover?

Hosting, security, speed and small edits whenever you need them — so your site never goes stale and you never touch the technical side. We'll give you the exact number for your setup on a quick call.

What if I need bookings, memberships or something bigger?

That's our Clubhouse package. Every club runs differently, so we scope it on a free 15-minute call and give you a fixed quote — no hourly-rate mystery, and you still see a free build first.

Ready to see yours?

Your free build starts here — a live demo of your new site within 24 hours, before you pay anything.

No commitment · No deposit · We build it first